Director, Search Engine Optimization (SEO)

Director, Search Engine Optimization (SEO) - Brilliant Earth 

As the Director of Technical SEO, you will own and oversee all in-house SEO performance. You will be responsible for the planning, optimization, and reporting all SEO initiatives to accelerate our monthly run-rate traffic and lead growth goals. You’ll work closely with internal and external partners to implement best practices and strategic recommendations. As a strategic senior leader within our Digital team, you will serve as the subject-matter-expert in SEO, directly presenting strategies, optimization efforts, results and business impacts to the C-Suite. 

What You Will Do

• Serve as SEO subject matter expert across the company, leading the performance and growth of the SEO channel 
• Partner with Product, Technology, Merchandising and Content teams on technical SEO plan development, prioritization and lead processes ensuring SEO best practices are followed 
• Plan and prioritize SEO campaigns across multiple domains with content marketing, development, and PR teams to execute results 
• Measure and track site ranking factors, keywords, internal and external links, and site content 
• Utilize data visualization tool (Domo) to build dashboards and standardize reporting, allowing for real-time insights, data-driven decision making and goal setting.  
• Partner with Paid Media/SEM team to align paid and organic strategies 
• Oversee and manage all link development processes and campaigns; manage any external SEO focused agency partners to improve ranking and traffic, and drive customer acquisition and revenue, both on-site and off-site. 
• Scope and write development requirements for new website features; attend sprint planning meetings 
• Analyze and report on results from new features to ensure continuous performance improvement  
• Research and monitor competitor activity and search market industry trends to gain competitive advantage and innovate new strategies 
• Collaborate with business teams and paid media departments to identify growth areas in branded and non-brand search 
• Report and analyze results on key C-level KPIs including share of search, aggregate lead growth; plan and project monthly/quarterly targets 
• Utilize a test & learn mentality to drive continuously improved performance.  
• Audit and monitor website performance, ensuring a seamless cross-device experience.  

You’re a great candidate if you have:  

• 8-10+ years of SEO experience, either in-house or at an agency, eCommerce experience preferred 
• Expert level understanding of technical SEO requirements 
• Excellent understanding of web analytics (Google Analytics) 
• Robust understanding of enterprise reporting tools (e.g. Domo) 
• Robust ability to structure, analyze and report on results. 
• Robust understanding of Ecommerce processes (product setup, inventory management, etc.) 
• Expert level understanding of search engine ranking criteria, including local ranking factors 
• Experience working SEO tools – Ahrefs, Screaming Frog, Brightedge, Botify etc. 
• Past-proven experience successfully managing and implementing SEO initiatives for enterprise websites 
• Understanding of HTML, CSS, JavaScript and/or other rich media technologies (website architecture a plus) 
• Ability to work with various types of data to develop and analyze trends and insights 
• Experience leading cross functional teams to achieve / exceed goals 
• Excellent written and oral communication skills, with the ability to present creative ideas and information clearly to executive leadership and cross functional partners. 
• High-level proficiency with Microsoft Applications (Excel, Word, PowerPoint) 
• Experience working in a fast-paced entrepreneurial and evolving high-growth business a plus.  
• Highly organized, accountable and attentive to details 
• Understanding and acceptance of diversity, inclusion and belonging principles and best practices. 

What We Offer
At Brilliant Earth, we’re passionate about the employee experience. That’s why we offer an excellent training program and endless opportunities for career growth! In addition, we offer competitive compensation and a robust benefits package, including:

• Insurance. Medical, dental, and vision insurance kick in on the first day of your 2nd month!
• 401k match. We know that saving for the future is important. That's why we offer a generous 401k match.
• Open PTO Policy. We know it’s important to recharge and relax.
• Disability and Life insurance. 100% employer-paid.
• Pre-Tax Commuter Benefits.
• Continued Education. Company-sponsored learning in leadership, professional skills, diversity & inclusion, and access to tuition reimbursement for role-specific trainings.
• Employee Discounts. As an employee at Brilliant Earth, you’ll receive a generous discount on our jewelry.
• Wellness Benefits. We offer access to exclusive discounts on gym memberships and more, as well as an Employee Assistance Program for 24/7 access to counseling.
• Giving Back and Volunteer Opportunities. In addition to our giving back programs, our teams support local initiatives and spend time together by volunteering

At Brilliant Earth, our mission is to cultivate a more transparent, sustainable, compassionate, & inclusive jewelry industry. We believe in creating jewelry you can feel good about wearing, without ever compromising between quality and conscience. We are hard-working team players that welcome challenges and rise to any occasion. Our community of collaboration, respect and encouragement is fostered by frequent team events, cross-departmental meetings and celebrating our wins, big and small. As one of the fastest growing e-commerce jewelers in the world, we're searching for bright and passionate people who are excited to make an impact from day one and grow with the company to take on greater responsibility over time.

Brilliant Earth recognizes the value of diversity and inclusion on our team, as we work together to reinvent fine jewelry in a thoughtful and modern way. At Brilliant Earth, we celebrate each other – our successes, the lessons along the way, and the unique perspectives each individual brings to our team. It is our intent to maintain a work environment and hiring process which is free of harassment or discrimination because of sex, race, religion, color, national origin, physical or mental disability, genetic information, marital status, age, sexual orientation, gender identity, military service, veteran status, or any other status protected by Federal, State or local laws. We are committed to complying with all Federal, State and local laws providing Equal Employment Opportunities, and all other employment laws and regulations.

If you need assistance or reasonable accommodation completing an application or at any stage of the interview process, please reach out to us at accommodations@brilliantearth.com.