Reddit Community Manager

Reddit Community Manager

We're seeking a strategic Social Community Manager to build and lead our presence on Reddit, one of the internet's most influential platforms for brand perception, search visibility, and AI-generated recommendations. This role will shape how Brilliant Earth shows up in organic conversations, manages our brand reputation, and drives positive sentiment that cascades across search engines, LLMs, and customer decision-making. 

This isn't about pushing promotional content—it's about authentic community engagement, strategic thought leadership, and reputation management that creates lasting value for our brand. 

What You'll Do 

Strategy & Planning 

• Define, develop, lead, and execute a comprehensive Reddit strategy aligned with Brilliant Earth's brand positioning and business objectives 
• Identify key subreddits and communities where our target audiences engage (engagement rings, bridal, jewelry, etc.) 
• Create content calendars and engagement frameworks that balance brand building, digital objectives, with community value 
• Monitor, analyze, and share Reddit trends, competitive activity, and emerging conversations relevant to the jewelry, engagement rings, and other relevant categories 

Community Management & Engagement 

• Actively participate in relevant subreddit communities as an advocate for the brand and trusted voice within the community  
• Guide and moderate discussions in both branded and unbranded subreddits 
• Respond to mentions, questions, and concerns about Brilliant Earth with authenticity and transparency 
• Build relationships with subreddit moderators and influential community members and leverage those relationships in supporting the channel strategy 
• Identify opportunities to drive positive sentiment and achieve objectives.  For example - AMAs, expert contributions, and educational content 

Brand Reputation & Sentiment 

• Drive initiatives that improve brand perception and contribute to positive SERP results and LLM training data 
• Monitor and manage brand mentions and track sentiment across subreddits and users 
• Manage crisis situations and both positive and negative feedback 
• Create playbooks for handling common scenarios (competitor comparisons, pricing questions, ethical sourcing inquiries) 

Measurement & Optimization 

• Track key metrics including sentiment analysis, engagement rates, mention volume, and referral traffic 
• Analyze the impact of Reddit activity on search visibility, brand awareness, and consideration 
• Provide regular reporting on community health, brand sentiment trends, and program ROI 
• Continuously optimize strategy based on performance data and community feedback 

Cross-Functional Collaboration 

• Partner with Brand, Digital, Merch, Customer Service, and Retail teams to ensure brand consistency 
• Collaborate with Brand, Content, Customer Service, and SEO teams to inform content strategy based on Reddit insights 
• Work with Customer Service to address product or service issues that surface on Reddit 
• Share competitive intelligence and customer insights with relevant stakeholders 

What You Bring 

Required 

• 3-5 years of community management experience, with at least 2 years focused specifically on Reddit in a role that is defining and driving Reddit strategy 
• Deep understanding of Reddit culture, etiquette, and community dynamics across various subreddits 
• Proven track record of building authentic brand presence on Reddit without appearing overly promotional 
• Experience managing brand reputation and handling sensitive or negative conversations within social platforms Reddit or Discord 
• Strong writing skills with ability to adapt tone for different communities and situations 
• Data-driven mindset with experience tracking sentiment, engagement, and business impact 
• Understanding of how social signals impact SEO, search visibility, and brand perception 
• Ability to work independently and make strategic decisions in real-time 
• Passion for ethical consumption, sustainability, or luxury retail (jewelry experience a plus) 

Preferred 

• Experience in luxury, jewelry, wedding, or e-commerce industries 
• Familiarity with social listening tools (Brandwatch, Sprinklr, etc.) 
• Understanding of how Reddit content influences LLMs and AI-generated responses 
• Experience managing or contributing to AMA sessions 
• Background in crisis communications or reputation management 
• Knowledge of Reddit advertising and promoted content (to inform organic strategy) 

What We Offer

• Career Growth. We want to see you sparkle! Through regular 1-1’s with your manager, a variety of training opportunities, and an annual 360 review process for all employees, our leaders are dedicated to creating clear pathways for growth. Ask the hiring team for more information on how Brilliant Earth creates a culture of collaboration and growth during your interview conversations! 
• Diverse, mission-minded team. We were founded to cultivate a more transparent, sustainable, compassionate, & inclusive jewelry industry. Learn more about our impact and team diversity Here! 
• Lifestyle Spending Account. At Brilliant Earth, we're committed to your well-being. Enjoy company reimbursements for eligible wellness expenses, such as gym memberships, massage, counseling, and more! 
• Continued Education. Company-sponsored learning in leadership, professional skills, diversity & inclusion, and access to tuition reimbursement for role-specific trainings.  
• Employee Discounts. As an employee at Brilliant Earth, you’ll receive a generous discount on our jewelry.  
• Mental Wellness Perks. We offer access to mental health resources, such as self-care apps and seminars. Our Employee Assistance program offers 24/7 access to counseling! 
• Giving Back and Volunteer Opportunities. In addition to our giving back programs, our teams support local initiatives and spend time together by volunteering.  
• Medical, Dental, and Vision. We offer multiple plans to choose from, including a $0 monthly premium option for employee health insurance and employer HSA contributions. Insurance kicks in on the first day of your 2nd month! 
• 401k match. We know that saving for the future is important. That's why we offer a generous 401k match.  
• Open PTO Policy. We know it’s important to recharge and relax. 
• Parental Leave. We aim to support our growing families. Employees can utilize our paid parental leave to bond and care for their new additions.  
• Disability and Life insurance. 100% employer-paid.  
• Pre-Tax Commuter Benefits.  

More About Us

At Brilliant Earth, our mission is to cultivate a more transparent, sustainable, compassionate, & inclusive jewelry industry. We believe in creating jewelry you can feel good about wearing, without ever compromising between quality and conscience. We are hard-working team players that welcome challenges and rise to any occasion. Our community of collaboration, respect and encouragement is fostered by frequent team events, cross-departmental meetings and celebrating our wins, big and small. As one of the fastest growing e-commerce jewelers in the world, we're searching for bright and passionate people who are excited to make an impact from day one and grow with the company to take on greater responsibility over time.

Brilliant Earth recognizes the value of diversity and inclusion on our team, as we work together to reinvent fine jewelry in a thoughtful and modern way. At Brilliant Earth, we celebrate each other – our successes, the lessons along the way, and the unique perspectives each individual brings to our team. It is our intent to maintain a work environment and hiring process which is free of harassment or discrimination because of sex, race, religion, color, national origin, physical or mental disability, genetic information, marital status, age, sexual orientation, gender identity, military service, veteran status, or any other status protected by Federal, State or local laws. We are committed to complying with all Federal, State and local laws providing Equal Employment Opportunities, and all other employment laws and regulations.

If you need assistance or reasonable accommodation completing an application or at any stage of the interview process, please reach out to us at accommodations@brilliantearth.com.